There is one number that decides almost everything else on a marketplace: how big a share the platform takes. Everything else — the design, the apps, the campaigns — is cosmetic by comparison.
The industry's own figures speak of up to 30%. Worked example: for a restaurant with a 30% margin, such a commission means that practically the entire profit on an order disappears. The only possible solution is then to raise prices on the platform. The customer pays more for the same food, the restaurant earns no more, and the platform still takes its share.
Everyone loses except the one taking the percentage.
We started by halving it
Our first answer was 12%. It was better — worked example: on a 500 kr order the business kept 440 kr, against 350 kr on a platform that takes up to 30%. But the model kept the same basic flaw a high commission has: it punishes success. The better a partner did, the more they paid us, for exactly the same work on our side.
A restaurant that doubles its turnover doesn't cost us twice as much to run. Charging twice as much is then hard to defend — even at 12%.
So now we take 0%
Connected businesses pay a fixed monthly fee instead. It covers what actually costs us something: servers and apps, support that answers, and marketing of the connected businesses.
The advantage is that the fee is predictable. You know at the start of the month what SeeYouSoon will cost you, whether it turns out to be a quiet month or a record one. And every extra order you bring in is yours, all of it.
The catch — and there is one
A fixed fee hits the small business harder. For a kitchen with ten orders a week, a monthly fee can cost more than 12% would have. That's why we set the fee by the size of the business, and why we give a quote before anyone signs — so you can do the maths yourself and say no if it doesn't add up.
We also have less money to burn on discount campaigns than the big players. We have to grow more slowly, city by city, and earn every partner. That's a deliberate choice — but it's a choice with a cost, and it would be dishonest to pretend otherwise.